SEO Audit for Asics and New Balance

Harmanpreet Singh

Subtitle:  Running shoes

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Asics	New Balance
Screen Captures of both Brand’s home pages:
1.     URL:	http://asicscanada.com/	http://www.newbalance.ca/
2.     Page Title	ASICS is the leading manufacturer of running shoes, wrestling shoes, volleyball shoes, tennis shoes, soccer boots, walking shoes, performance apparel and accessories.	Official New Balance® Site | Athletic Footwear and Fitness Apparel
3.     Meta Description	ASICS, Running Shoes, Performance Apparel, Soccer Boots, Cross Training Shoes, Tennis Shoes, Top Impact, Inner Muscle, Core Essentials, Sports, Athletes, Running, Football, Kids Sports	width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
4.     Meta Keywords :	ASICS, Running Shoes, Performance Apparel, Soccer Boots, Cross Training Shoes, Tennis Shoes, Top Impact, Inner Muscle, Core Essentials, Sports, Athletes, Running, Football, Kids Sports	None
5.     Structural elements:  H1, H2, H3	Vcard None none	None none no-h-style
6.     Bold/Strong tags and 7.     Italic/em tags	None None	Running None
8.     Alt Text	none	none
9.     Page Load Time (estimate or use Moz)	2 seconds	2 seconds
10.  Call-to-action:	Sign up Shop now	Log in/ sign up Shop now
11.  Anchored Text:	·         Athletes, Footwear, Apparel, Accessories, Sports, Shop	Men, Women, NB1 Customize, Stores, Team NB
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	Facebook Twitter YouTube	Facebook Twitter YouTube Instagram Pinterest

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

(Google Trends, 2018)

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

In the above picture trends for both Asics running shoes (blue line) and new balance (Red line) have been shown for one year.

Starting from Asics it has approximate 47 searches a week while New Balance has 77 searches a week and till the completion of one year new balance remained top.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSI Graph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand. (LSI Graph, 2018)

New Balance:

·         New balance shoes for men

·         New balance shoes for women

·         New balance walking shoes

Asics:

·         Asics running shoes

·         Asics Runners

·         Amazon Asics runners

Summary:

New balance strengths are …………….

·         New balance shoes are more searched in men section

·         They are more searched in walking shoes.

Asics strengths are …………..

·         Asics shoes are more searched in running shoes

Areas that need improvement ………………..

Asics shoes should also improve their customer interest in women shoes

The keyword sentences found on the sites were ……………..

Asics: "ASICS, Running Shoes, Performance Apparel, Soccer Boots, Cross Training Shoes, Tennis Shoes, Top Impact, Inner Muscle, Core Essentials, Sports, Athletes, Running, Football, Kids Sports

New Balance: New Balance running shoes, sports shoes, Athletes, Training shoes.

Conclusion:

At last, it is concluded that New Balance running shoes has the strongest SEO as they are more searched in men section as compared to Asics running shoes.

Surprising part was that New Balance running shoes were most searched among running shoes among all brands.

APA Citation Sample (in alphabetical order):

New Balance. (2018) Official New Balance® Site | Athletic Footwear and Fitness Apparel. http://www.newbalance.ca/

Asics. (2018). ASICS is the leading manufacturer of running shoes, wrestling shoes, volleyball shoes, tennis shoes, soccer boots, walking shoes, performance apparel and accessories. http://asicscanada.com/

Google. (February 2016). Google trends. [Asics, New Balance, Running shoes]. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F04xxy1,%2Fm%2F08dr90,Running%20shoes

LSIGraph. (February 2017). LSIGraph keyword generator [Running shoe]. Retrieved from https://lsigraph.com/analysis/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar