Under Armour and Vans Content marketing idea

Blog post 5

Content marketing idea

As vans mostly post skateboarding videos we can organize a skateboarding event and invite professional skateboarder to the event. We can organize games over there and provide some prizes and a trip to foreign.

Fan pages of Under Armour and Vans

Blog post 4

    Fan pages

 There is page on face book named vans off the wall. It has 21000 likes and 22000 followers. They also post photos of vans shoe’s photos. Follow is the link to the page.

https://www.facebook.com/Vans-off-the-wall-158910577643304/

There is a fan page on facebook named under Armour outlet. Below is the link to the page.

https://www.facebook.com/UAChiangmai/

Under Armour and Vans YouTube comparison

Blog post 3

 How often each brand post?

Vans joined YouTube channel on sept 14, 2006. The channel contains 335,375 subscribers. It posted 2241 videos until it joined YouTube. it posts 2-3 videos every week.

Under Armour joined YouTube on 3 march 2006. It has 163,658 subscribers. It post 510 videos until it joined YouTube. The posts are not that much regular they post 3-4 videos every month.

What kind of content they post?

Vans mostly posts videos of street guys performing stunts wearing vans shoes. They mostly posts videos of skateboarders and cycle stuntman. Also sometime they post surfing videos. The videos are usually short not that much long.

Under Armour usually post videos related to sports stuff. Length of videos is usually near about 1 to 1:30 minutes. Most of the videos are related to events and sports. Also some new products are shown by under armour on their channel.

 Most successful posts on YouTube.

There is video posted by under Armour on YouTube about two weeks ago which got near about 5 million views. The video was a motivational video showing a person running through jungles. The video was very successful because it crossed 5 million in a very short time. Given below is the link to the video.

https://www.youtube.com/watch?v=gEWsx6-KRE4

Most successful video posted by vans is a video in which random pictures are collected together. The video got 1 million likes. This is hard to say what is the reason behind so much likes is. Below is the link to video.

https://www.youtube.com/watch?v=5Pgz3ycboRM

Under Armour and Vans Twitter comparison

Blog post 2

Twitter comparison of both brands.

How often they post?

Twitter page of vans have 1.3 million followers and 19.4 k like which is quite impressive. They are very consistent with their tweets on twitter they tweet regularly.

Under Armour has 969 k followers on its twitter page and 11.1 k likes. They are also very well active on twitter as they also post daily new tweets.

 What kind of content they post?

vans mostly tweet photos of shoes only and they also post  tweets of random peoples doing skateboarding in streets. We can also say that they try to relate their product with street fashion.

Under Armour are very professional about their tweets. They mostly tweet photos of athletes wearing under Armour stuff. Also they tweet some on the videos and photos of sports event.

Hashtag used in both pages?

#sports, #fitness, #streetfashion, #gym, #running, #weDid, #unleashChaos.

Most successful post on twitter?

Most liked tweet of vans on twitter was photo of a pair of shoes. Reason behind the success of the post was new launch of that model. First time vans were providing custom shoes.

Most liked tweet of under Armour was a video of some sports event practice this is some kind of record set by them. The video holds 546 likes and 197 retweets.

                             Facebook page comparison of both brands.

  How often each brand posts?

Facebook page of under Armour is liked by 9,640,558 people and 9,640,875 follows this. The page is very well active on Facebook. They post new photos and videos every 2-3 days. They are very well connected to their audience.

Coming towards vans the Facebook page contains 17,799,299 likes and 17,798,202 followers. They are not that much active on Facebook they usually post very less like one post in 8-10 days.

  What type of content each page posts?

Under Armour mostly post photos and videos of athletes wearing the gears of under Armour. They don’t post specific photos of the stuff or fashionable thing.

Figure 1 screenshot of a post from Facebook page of under armour

Vans facebook page mostly photos of skateboarders and street fashion. Most of the photo contain only pair of shoes. They don’t post any photo of athletes and other celebrities.

        Keywords used in post

Keyword used by both brands are Health, fitness, street fashion, sports, skateboarding, running, comfort, style.

       Most successful post of both brands.

 Most successful post of vans is a photo of guy holding a skateboard. This post got almost 1k likes and 37 shares. This photo got so much likes because I think this photo contains a guy holding a skateboard. The main reason for it is street fashion.

Most famous post of under Armour is a photo of Olympic event. It got 1.4 k like and 69 shares. This post was so famous because it was a huge event that everyone like to watch.

Blog introduction

The purpose of creating this blog is to introduce the readers about the marketing trends of athletic shoes. our topic is athletic shoes that describe about athletic shoes of different brands those we choose.

The brands that we choose:

PUMA 
REEBOK
Under Armour
VANS
Asics
New Balance
Adidas
Nike



Gurpreet Singh Sekhon

hello this is Gurpreet Singh Sekhon, I am a second year student in general business. This is our group project of social media marketing. our group topic is athletic shoes. I am curretly working on brand puma and reebok.

 jaspinder kaur gill

hi, myself Jaspinder Kaur gill. I am second year student in general business.This is our group project. our group topic is athletic shoes and i am working on under Armour and vans brand.

Harmanpreet singh 

Hello, I am Harmanpreet singh from general business. I am second year student. This is our group project of social media marketing. Our group project name is Athletic Shoes. My brand Name is New Balance and Asics 

Gurpreet kaur 

hi, my name is gurpreet kaur from general business. second year student of general business. This is our group project. our group project topic is athletic shoes and I am working with Adidas and Nike brand for this project.