Facebook page comparison –
How often each brand posts?
Facebook page of New balance has 18, 58,069 likes and 18, 82,445
followers. They usually post any photo or video within 3 to 4 days and they are
regularly attached with their followers.
Facebook page of Asics has 33, 35,057 likes and 33, 19,088 followers on
it. Asics is least active on social media as compared to new balance but they
also post within 4 to 5 days. They also interact with their followers regular
but less as compared to New Balance.
What type of content they post?
Talking about new balance, they usually post stuff about shoes and
lifestyle and they also post inspirational videos of various sports.
Asics post usually stuff like sports shoes and running shoes. They post
less about fashionable things and they are more interacted towards running
material.
Keywords used in post.
Keywords which are used for both of the brands are Running, fashion,
athletic shoes, street shoes, style and trainers.
Most successful post of both brands.
The post which was most successful for New Balance is the video in which
they are showing running shoes. That video got 423 likes and 162 shares while
getting almost 23k views on it. The video
is showing the durability of various shoes while presenting some celebrities in
it.
Most successful post for Asics is the photo which is showing a pair of
white shoes. That post got 5.8k likes and 123 shares. The reason for getting
that much likes was the newly fresh product which they launched and the
followers also admired its quality.
