Content marketing idea of Puma and Reebok

Blog post 5: Content marketing idea

                                                                                                  By Gurpreet Singh Sekhon

This is my idea for marketing of puma.

As puma is currently promoting itself through the famous Hollywood celebrity Salena Gomez. An online quiz game can be organized about the health, fitness and sports. The winner will get a chance to meet Salena Gomez.

Quiz will be held online on any of the social pages of puma. Winners of the quiz then be moved toward a lucky draw and a selected lucky contestant in the end will hold a chance to meet Salena Gomez.

Th target audience is both youth and adults as everyone want to meet a Hollywood celebrity. Between the age group of 17-30 near about will be interested to take part in the activity. To participate and get results everyone has to like the official page of puma.

Fan page of both brands

Blog post 4: Fan Pages

                                                                             By Gurpreet Singh Sekhon

This is fan page of puma on Instagram by the name of puma sports it has 1302 followers and 100 posts. https://www.instagram.com/puma__sport/

 

On Facebook also there is fan page named puma football. This page has 2,681,409 likes. Link to the page is https://www.facebook.com/PumaFootball/

Reebok has fan page on Instagram named as reebokclassics link to the page is https://www.instagram.com/reebokclassics/ page has photos of all the models of the shoes and also people wearing reebok gear.

Same page reebok classics also exists on Facebook but contains different content.

Link to the page is https://www.facebook.com/ReebokClassicCanada/?ref=br_rs&brand_redir=649068958446867

Youtube Comparison of Puma and Reebok

Blog Post 3: YouTube page comparison of both brands.

                                                                                                    By Gurpreet Singh Sekhon

How often they post?

Puma joined YouTube on 8 oct 2005. it has 288k subscribers and 181,240,007 views. It uploaded 2951 video until now. Recently it posted its last video 2 days ago. Usually puma posts 2-3 videos every week.

Reebok joined YouTube on 23 September 2005. It has 116 k subscribers and 35,566,785 views. It uploaded 291 videos till now which are very less than that of puma. Recent video was uploaded two days ago. It uploaded most of the videos last year before it there was not much to see. But now reebok is very content in providing new content to its viewers.

 What kind of content each brand post?

Puma post mostly fashion related videos. Very less of sports content is there on the YouTube channel of puma. Most of the videos contain Salena Gomez as a model recently.

Reebok like to post some sports related stuff on the channel like playing athletes and sports events.

Most successful recent posts.

Most famous video posted by puma was football related short video only of 45 sec. it was watched 5.8 million times. Video contains some random guys showing some football skills. Link to video is given below

https://www.youtube.com/watch?v=EfcXxRmCV6Q

photo 

coming to reebok most successful post was a video of a new fiber that is invented to make shoes more comfortable and flexible. The video was watched 1.7 million times. Main reason behind the video being so famous was the new technology that was recently used in the market because everyone wanted to know about it. Below is the link to the video.

https://www.youtube.com/watch?v=s6CgvS7JnDE

Twitter page comparison of Puma and Reebok

Blog post 2: comparison of twitter page of puma and reebok.

                                                                                        By Gurpreet Singh Sekhon

How often each brand posts?

Twitter page of puma contains 64.8 k tweets, 1.58 M followers, 4340 likes. Puma is moderately active on twitter it tweets every 5-10 days. 

Twitter page of puma contains 35.6 k tweets, 746 k followers, 14.4 k likes. The page is very active on twitter it almost tweet something daily.

Kind of content each page posts.

both of the pages are tweeting sports related content. Reebok mostly tweets the photos of athletes working out and sports celebrities wearing sports gears.

Whereas puma tweets most of the videos related to Hollywood icons wearing puma shoes and clothes. Most of the videos have Salena Gomez as a model in the videos tweeted.

Hashtags used by either brand.

#sports, #fitness, #NewLevels , #BeMoreHuman ,#Health, #ClassicLeather.

Most successful tweet of both pages and why were they famous.

Most successful tweet for reebok was a photo of women siting in weird pose in front of a mirror. That photo got 1.2 k likes and 474 retweets. This tweet was most successful because it was different from others it was creative.

Most successful tweet of puma was a photo of a pair of shoes just arrived in the market at that time the photo was tweeted on 7 December 2017. It got 847 likes and 236 retweets. This tweet was so much famous because of the new trend of shoes that arrived in the market.

Facebook comparison of Puma and Reebok

Blog post 1: comparison of Facebook page of Puma and Reebok

                                                                                               By Gurpreet Singh Sekhon

      How often each brand post?

Facebook page of puma contains of 19,300,41 followers. 19,113,235 people like this page. Puma is moderately active on Facebook as they post new photos and videos every 8-10 days. It means that they are trying their best to connect themselves to the customers.

Reebok is followed by 8,611,978 people and total 8,613,193 people like the page of reebok. Reebok is very active on Facebook they post new content every 3-5 days. Mostly they post yoga videos and sports content.

     Does both brands use 50 50 rule?

Yes, puma follows 50 50 rule as is listen and reply to every problem of the customers in the comments section and also try to solve it. They also accept new suggestions from customers for the betterment of the products. Following is an image from the Facebook page of puma helping the customers.

Talking about reebok 50 50 rule cannot be verified through Facebook because not a lot of people like to comment or like the posts on the wall of reebok.

Keywords used by both brands.

Keywords used by both pages are shoes, running, sports, fitness, health, comfort.

Most successful post of both pages.

Most successful post of puma is video in which Salena Gomez is posing in a pair of puma shoes this post got 1.3 k likes and 234 shares. This post was successful because of a big celebrity otherwise it has nothing more special this one was also same as previous ones.

Most successful post for reebok was also a video posted on 20 July 2017 with 7.7 k likes, 1 million views and 6394 shares. Video was successful because it was made in a little funny way.

Blog introduction

The purpose of creating this blog is to introduce the readers about the marketing trends of athletic shoes. our topic is athletic shoes that describe about athletic shoes of different brands those we choose.

The brands that we choose:

PUMA 
REEBOK
Under Armour
VANS
Asics
New Balance
Adidas
Nike



Gurpreet Singh Sekhon

hello this is Gurpreet Singh Sekhon, I am a second year student in general business. This is our group project of social media marketing. our group topic is athletic shoes. I am curretly working on brand puma and reebok.

 jaspinder kaur gill

hi, myself Jaspinder Kaur gill. I am second year student in general business.This is our group project. our group topic is athletic shoes and i am working on under Armour and vans brand.

Harmanpreet singh 

Hello, I am Harmanpreet singh from general business. I am second year student. This is our group project of social media marketing. Our group project name is Athletic Shoes. My brand Name is New Balance and Asics 

Gurpreet kaur 

hi, my name is gurpreet kaur from general business. second year student of general business. This is our group project. our group project topic is athletic shoes and I am working with Adidas and Nike brand for this project.