Friday, 16 March 2018

Twitter comparison of New Balance and Asics

Twitter Comparison of both brands.
How often they post?
New balance’s twitter page has across 235k followers which is quite good and they has near about 17.9k tweets over there which shows that New balance is regularly active on twitter.
On the other hand twitter page of Asics has 94.8k followers with 13.8 k tweets which is not bad but it is low as compared to New Balance. Asics also post regular stuff on twitter and is well connected to its followers.
What kind of content they post?
On twitter New balance post videos and photos of their stuff and they post videos which are inspiration and which provide details about their products quality and durability.




Asics on the other hand posts videos of athletes and role models doing various activities like running and playing sport. Their posts usually contains videos defining their products rather than just normal pictures of shoes and stuff.


Hashtag used in both pages?
#running, #shoes, #fitness, #sports, #fearless, #MovetoBloom, #Training

Most successful post on twitter?
The post which was most liked on twitter page of new balance is a photo of sports player wearing new balance stuff and providing some information about the new shoes product of new balance. That photo got 874 likes and 117 retweets.


Most liked tweet of Asics is that which shows a role model wearing Asics clothing and stuff and modeling. That post shows some photos of their photoshoot which got 857 likes and 92 retweets.

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Infographic by Gurpreet Singh Sekhon