Blog post 2: comparison of twitter page of puma
and reebok.
By Gurpreet Singh Sekhon
How often each brand posts?
Twitter page
of puma contains 64.8 k tweets, 1.58 M followers, 4340 likes. Puma is
moderately active on twitter it tweets every 5-10 days.
Twitter page
of puma contains 35.6 k tweets, 746 k followers, 14.4 k likes. The page is very
active on twitter it almost tweet something daily.
Kind of content each page posts.
both of the
pages are tweeting sports related content. Reebok mostly tweets the photos of
athletes working out and sports celebrities wearing sports gears.
Whereas puma
tweets most of the videos related to Hollywood icons wearing puma shoes and
clothes. Most of the videos have Salena Gomez as a model in the videos tweeted.
Hashtags used by either brand.
#sports,
#fitness, #NewLevels , #BeMoreHuman ,#Health, #ClassicLeather.
Most successful tweet of both pages
and why were they famous.
Most
successful tweet for reebok was a photo of women siting in weird pose in front
of a mirror. That photo got 1.2 k likes and 474 retweets. This tweet was most
successful because it was different from others it was creative.
Most
successful tweet of puma was a photo of a pair of shoes just arrived in the
market at that time the photo was tweeted on 7 December 2017. It got 847 likes
and 236 retweets. This tweet was so much famous because of the new trend of
shoes that arrived in the market.
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