Wednesday, 14 March 2018

Facebook comparison of Puma and Reebok


Blog post 1: comparison of Facebook page of Puma and Reebok
                                                                                               By Gurpreet Singh Sekhon
      How often each brand post?
Facebook page of puma contains of 19,300,41 followers. 19,113,235 people like this page. Puma is moderately active on Facebook as they post new photos and videos every 8-10 days. It means that they are trying their best to connect themselves to the customers.
Reebok is followed by 8,611,978 people and total 8,613,193 people like the page of reebok. Reebok is very active on Facebook they post new content every 3-5 days. Mostly they post yoga videos and sports content.
     Does both brands use 50 50 rule?
Yes, puma follows 50 50 rule as is listen and reply to every problem of the customers in the comments section and also try to solve it. They also accept new suggestions from customers for the betterment of the products. Following is an image from the Facebook page of puma helping the customers.


Talking about reebok 50 50 rule cannot be verified through Facebook because not a lot of people like to comment or like the posts on the wall of reebok.





Keywords used by both brands.
Keywords used by both pages are shoes, running, sports, fitness, health, comfort.

Most successful post of both pages.
Most successful post of puma is video in which Salena Gomez is posing in a pair of puma shoes this post got 1.3 k likes and 234 shares. This post was successful because of a big celebrity otherwise it has nothing more special this one was also same as previous ones.
Most successful post for reebok was also a video posted on 20 July 2017 with 7.7 k likes, 1 million views and 6394 shares. Video was successful because it was made in a little funny way.

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Infographic by Gurpreet Singh Sekhon