seo audit Gurpreet singh sekhon

Title:  SEO Audit

Written by: Gurpreet Singh Sekhon

Subtitle: Sneakers

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

In the above graph it is clear that Interest for Puma shoes is always on the top at every time following reebok shoes. Sneakers for both brands are also searched with a complete difference and it is clear that puma is more attractive to customers tan reebok.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Puma Keywords –

·         Puma sneakers for sale

·         Puma sneaker online

·         Puma shoes for women

Rebook Keywords –

·         Reebok classics

·         Reebok Shoes

·         Reebok women sneakers

Summary:

Puma strengths are:

Most searched in sneakers

Reebok strengths are:

Highest searched in running women shoes

Areas that need improvement ……………….

Reebok should improve their customer’s attraction towards sneakers

The keyword sentences found on the sites were ……………..

·         Puma sneakers for sale

·         Puma sneaker online

·         Reebok Shoes

·         Reebok women sneakers

 

Conclusion:

It has been concluded that Puma sneakers are on the top of the table as compared to Reebok sneakers. Reebok sneakers are more attractive to customers who search for running shoes while in sneakers they are less popular.

APA Citation Sample (in alphabetical order):

Puma. (2015). Shoes, Clothing and Sportswear - PUMA® Official Online Store. Retrieved from http://ca.puma.com/en_CA/home

Reebok. (2015). Reebok Footwear & Apparel | Official Reebok Canada Online Site. Retrieved from http://www.reebok.ca/

Google. (February 2016). Google trends. [Puma, Reebok, Sneakers]. Retrieved from https://trends.google.com/trends/explore?q=Puma,Reebok,Sneakers

LSIGraph. (February 2017). LSIGraph keyword generator [Sneakers]. Retrieved from https://lsigraph.com/analysis/