SEO audit for under Armour and vans

Jaspinder kaur gill

Social media and marketing assignment

Introduction

Search engine optimization is essential because users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

I used under Armour and vans brand for comparing the interest in athletic shoes. From google trends we can see that in the starting Feb, 2017 interest rate is equal for both under armour and vans. After that in whole year vans search interest was more than under armour just in the november19-25 under armour break the record and reach at 100. But under armour search interest again falls on December 17 and vans again overlap under armour. Overall, from the whole graph we can say vans had more search interest as compare under armour in athletic shoes over the past 12 months.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Under armour – under armour running shoes men

                              Under armour running shoes reviews amazon

                               Under armour athletic shoes women

                              Under armour coupons

Vans –vans running shoes review

            Vans running shoes pink

             Vans python runner

              Vans running shoes iso

               Vans og runner

Summary:

Under armour strengths are –it provides Meta description on homepage that not given by vans………….

Vans strengths are –it provides social media icons on hompage also its interest rate is more on google trends than under armour

Areas that need improvement –under armour needs to include social media icons on homepage…………..

The keyword sentences found on the sites were –

·         Under armour sleepwear

·         Vans ultra-range

·         Snoopy vans

·         Under armour thread borne

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Vans has the strongest SEO and performed best through the audit. As on google trends vans has the more interest rates as compare to under armour throughout the year. It seems that vans brand is more popular than under armour. Yes, there is a surprising point on under armour home page as under armour does not include any social media icons like twitter, Instagram, etc. Also in google trends as in November under armour interest rate suddenly jumps to 100 and remain high than vans for a month but low throughout the past 12 months except November 19 - December 17.

 Citation

1.       Under armour. (2018). Under Armour^® Canada – FREE shipping available/ CA. Retrieved from https://www.underarmour.com

2.       Vans. Vans® Canada | Official Site | Shoes, Clothing & More. Retrieved from https://www.vans.ca/

3.       Google. (February 2018). Google trends. [Under armour, vans, and athletic shoes]. Retrieved from https://trends.google.ca/trends/explore?geo=CA&q=vans,under%20armour,athletic%20shoes

4.       LSIGraph. (February 2018). LSIGraph keyword generator [under armour athletic shoes, vans athletic shoes]. Retrieved from http://lsigraph.com/

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