Twitter comparison of both brands

Adidas has made 1.35k tweets, 149 following, 3.38M followers, 8852 likes and 5 lists on their twitter account. The count of photos and videos of Adidas is 1240.however, Adidas is more active on Facebook as compare to twitter. Adidas joined twitter May 2011.The recent post was seen on Feb 23.

Nike made 33.7k tweets, 153, following, 7.39 followers and 5,793 likes on their twitter account. Nike is more active on twitter as compare to Adidas. Nike joined twitter on November 2011.

What kind of content does each brand post?

Adidas promotes sports like football, athletics, badminton as well by posting different videos photos which shows how people enjoying playing the games with these footwear .Another interesting post by Adidas using biggest ever celebration of basketball culture for promoting their product so that the post attracts various people toward the shoes.

 Nike has really being doing good promotion on their twitter and the recent one is celebrate the makers of game which never been done before.

Adidas:-

Nike:-

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Keywords sentences used by either brand.

Nike, Adidas, follow, choose do, just do it,

Which are the most successful recent posts?

Adidas has most successful post was on Feb 22 .it got 62.1 k views, 2.2 k likes.

Nike has most successful post on March 1. It got 2.4k likes, 185k views.

Why are these posts successful?

It was most successful because it gains the attention of sportsman like they can play their favourite game comfortably with this.

Similarly, it motivates the sports people toward their game and shows how good their brand.