Tuesday, 13 March 2018


                             Facebook page comparison of both brands.
  How often each brand posts?
Facebook page of under Armour is liked by 9,640,558 people and 9,640,875 follows this. The page is very well active on Facebook. They post new photos and videos every 2-3 days. They are very well connected to their audience.
Coming towards vans the Facebook page contains 17,799,299 likes and 17,798,202 followers. They are not that much active on Facebook they usually post very less like one post in 8-10 days.

  What type of content each page posts?
Under Armour mostly post photos and videos of athletes wearing the gears of under Armour. They don’t post specific photos of the stuff or fashionable thing.


Figure 1 screenshot of a post from Facebook page of under armour

Vans facebook page mostly photos of skateboarders and street fashion. Most of the photo contain only pair of shoes. They don’t post any photo of athletes and other celebrities.


        Keywords used in post
Keyword used by both brands are Health, fitness, street fashion, sports, skateboarding, running, comfort, style.
       Most successful post of both brands.
 Most successful post of vans is a photo of guy holding a skateboard. This post got almost 1k likes and 37 shares. This photo got so much likes because I think this photo contains a guy holding a skateboard. The main reason for it is street fashion.



Most famous post of under Armour is a photo of Olympic event. It got 1.4 k like and 69 shares. This post was so famous because it was a huge event that everyone like to watch.

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Infographic by Gurpreet Singh Sekhon