Monday, 19 March 2018
Friday, 16 March 2018
Content marketing of both brands
Content Marketing Idea
As Asics has various motivation event videos on their pages and same is
for new balance. By that we can schedule a small athletics meet in which
students and others can get participate and enjoy. We can also provide prizes
to the position holders to motivate them and take more participation in the
event.
Fan Pages of New Balance and Asics
Fan Pages
New Balance has a Fan page on facebook named as Team New Balance. That
page has near about 2362 likes and 2319 page followers. They also post photos
and videos of New Balance shoes and products.
Asics also have a fan page on facebook which is named as Asics Team and
which has 3000+ like and 3224 followers. They post photos of freshly launched
shoes from asics and photos sent by followers.
YouTube comparison of New Balance and Asics
YouTube comparison of both brands.
How often each brand post?
YouTube channel of New balance has 36, 954 subscribers and just 34
videos on the channel. New balance is not that attached to its followers on YouTube.
While, Asics has 17, 208 subscribers on their YouTube channel and they
have near about 350 videos on the channel. Asics is more updated on YouTube as
compared to New Balance.
Most successful post on YouTube.
The most successful post of New Balance is the video which they posted
in Feb 6 and that video got 8.8 million views on YouTube. The video shows how
it all started from 1906 and their products and stuff.
Most successful video of Asics on YouTube is a video of Lolo Jones
Training (Athlete) wearing Asics stuff and the video contains various training
activities in it. That video got almost 530k views on the YouTube.
Twitter comparison of New Balance and Asics
Twitter Comparison of both brands.
How often they post?
New balance’s twitter page has across 235k followers which is quite good
and they has near about 17.9k tweets over there which shows that New balance is
regularly active on twitter.
On the other hand twitter page of Asics has 94.8k followers with 13.8 k
tweets which is not bad but it is low as compared to New Balance. Asics also
post regular stuff on twitter and is well connected to its followers.
What kind of content they post?
On twitter New balance post videos and photos of their stuff and they
post videos which are inspiration and which provide details about their
products quality and durability.
Asics on the other hand posts videos of athletes and role models doing
various activities like running and playing sport. Their posts usually contains
videos defining their products rather than just normal pictures of shoes and
stuff.
Hashtag used in both pages?
#running, #shoes, #fitness, #sports, #fearless, #MovetoBloom, #Training
Most successful post on twitter?
The post which was most liked on twitter page of new balance is a photo
of sports player wearing new balance stuff and providing some information about
the new shoes product of new balance. That photo got 874 likes and 117
retweets.
Facebook page comparison of New Balance and Asics
Facebook page comparison –
How often each brand posts?
Facebook page of New balance has 18, 58,069 likes and 18, 82,445
followers. They usually post any photo or video within 3 to 4 days and they are
regularly attached with their followers.
Facebook page of Asics has 33, 35,057 likes and 33, 19,088 followers on
it. Asics is least active on social media as compared to new balance but they
also post within 4 to 5 days. They also interact with their followers regular
but less as compared to New Balance.
What type of content they post?
Talking about new balance, they usually post stuff about shoes and
lifestyle and they also post inspirational videos of various sports.
Asics post usually stuff like sports shoes and running shoes. They post
less about fashionable things and they are more interacted towards running
material.
Keywords used in post.
Keywords which are used for both of the brands are Running, fashion,
athletic shoes, street shoes, style and trainers.
Most successful post of both brands.
The post which was most successful for New Balance is the video in which
they are showing running shoes. That video got 423 likes and 162 shares while
getting almost 23k views on it. The video
is showing the durability of various shoes while presenting some celebrities in
it.
Most successful post for Asics is the photo which is showing a pair of
white shoes. That post got 5.8k likes and 123 shares. The reason for getting
that much likes was the newly fresh product which they launched and the
followers also admired its quality.
Thursday, 15 March 2018
Content marketing idea
This
is the substance promoting page for Adidas.
Since Adidas advancing its image by relating it
to football and different games
.However they can complete a tremendous advertising by advancing a
challenge.
·
People need to like and join
to 2 noteworthy web-based social networking records of Adias i.e. Facebook and
twitter.
·
Like, offer or remark on the
post.
·
Most dynamic client will be
arbitrarily chosen by the organization and give them reward.
This challenge will be advanced on every single
social medium records and pages of Adidas with the goal that the objective
market can without much of a stretch be concealed and made mindful about it.
The target advertise especially will be the
young developed 17-30 years. This is so since this age is more energized for
sports and are adequately allowed to find time for such redirection. So all
things considered, this idea will assume an urgent part in rising the offers of organization and increase solid brand
dependability.
Fan Pages of Adidas and Nike
There is Adidas fan page which got 5365 likes
and 5351 people follow this page. Here is the link to visit the page https://www.facebook.com/Adidas.bonnii/
Here is the one another fan page of Adidas
which is on twitter .this page got 34 tweets .Here is link to reach this page https://twitter.com/search?q=fan%20page%20adidas&src=typd
Below one more fan page of Adidas which is
liked by 40,150 people. This is link for the page https://www.facebook.com/Adidas.original.2017/
Nike Facebook
fan page has 466,885 likes. Here is the link of page
Here is one another Facebook fan page .it was liked by
166005.Here is link to reach the page https://www.facebook.com/xNikeAdidas.Official/
YouTube comparison of Adidas and Nike
Adidas
has 547,461 subscribers with 36,382,853.They have posted more than 500 videos
till the date and their latest video was posted just a four days ago.
Nike
has 745,402 subscribers and 163, 4781 views. Nike posting several videos after
some span of time in which they promote their brand.
Which
are the most successful recent posts?
The
most successful video of Adidas has “calling all creators” which was seen by
36,382,853 people. It is a group discussion to motivate the sports player .here
is link for the video https://www.youtube.com/watch?v=sLmpxY_XRMU
The
most successful video of Nike has “choose go” which was seen by 1,058,394 .it
motives the sports people toward success .here is the link for the video
Why
are these posts successful?
This post by Adidas was successful because
playing games are become a popular which generates interest among people to
watch their videos. Moreover the video is interesting enough to gain attention
of public.
Nike is the most
awaited thing for the customers so this video as successful
Twitter comparison of both brands
Adidas has made 1.35k tweets, 149 following,
3.38M followers, 8852 likes and 5 lists on their twitter account. The count of
photos and videos of Adidas is 1240.however, Adidas is more active on Facebook
as compare to twitter. Adidas joined twitter May 2011.The recent post was seen
on Feb 23.
Nike made 33.7k tweets, 153, following, 7.39
followers and 5,793 likes on their twitter account. Nike is more active on
twitter as compare to Adidas. Nike joined twitter on November 2011.
What
kind of content does each brand post?
Adidas promotes sports like football,
athletics, badminton as well by posting different videos photos which shows how
people enjoying playing the games with these footwear .Another interesting post
by Adidas using biggest ever celebration of basketball culture for promoting their
product so that the post attracts various people toward the shoes.
Nike has
really being doing good promotion on their twitter and the recent one is
celebrate the makers of game which never been done before.
Adidas:-
Nike:-
.
Keywords sentences
used by either brand.
Nike, Adidas, follow, choose do, just do it,
Which
are the most successful recent posts?
Adidas has most successful post was on Feb 22
.it got 62.1 k views, 2.2 k likes.
Nike has most successful post on March 1. It
got 2.4k likes, 185k views.
Why
are these posts successful?
It was most successful because it gains the
attention of sportsman like they can play their favourite game comfortably with
this.
Similarly, it motivates the sports people
toward their game and shows how good their brand.
Facebook comparison of Adidas and Nike
How
often does each brand post?
Adidas
has been using Facebook in such a manner as to receive a desired result and got
33,045,996 likes and 32,948,191foolowers on their page. They are extremely dynamic on Facebook as they
continue posting fascinating pictures and recordings to interface with
customers. I have seen
that they refresh something after each 2-3 days to keep us with their followers
Nike
has comparatively less likes and followers on their Facebook page i.e.
30,116,981 likes and 29,892,564 followers respectively if compared to
Adidas They are not as active Adidas with respect to Facebook posts which may
be one of the motivation behind why Adidas is more prevalent on Facebook .They refresh their posts with a gap of
possibly more than seven days. But, they stay up with the latest with the new
flavors and advancement by including pictures and recordings
What
kind of content does each brand post?
Adidas
have posted more pictures as compare to videos and which videos they have
posted it’s with their partners which explains to each other that how their
brand is best.
If
we look at Nike page they have posted lots of videos and mostly the videos in
grounds which shows to the people that how the sportsperson feel comfortable in
shows and doing well in these.
Does
each brand use the 50/50 rule?
Adidas takes after the 50/50 administer
exceptionally well by following the remarks on their posts and welcome the
proposals from them with a wearing soul.
Nike has additionally been following 50/50
administer as they take after the sentiments of their customers.
Keyword sentences used by either brand
Both of the brands Adidas and Nike almost use
same keywords like Running shoes, Sports
shoes, Athletics shoes etc.
Which
are the most successful recent posts?
Adidas recent most popular post was a video
with 44k likes, 4.8k shares, 4.9M views.
This video shows how football players plays with comfort and happiness after
wearing Adidas shoes.
Nike recent post was a video with 12k likes, 3.6kshares, and 1Mviews.This
video shows the running of sports team after wearing Nike shoes.
Why
are these posts successful?
This post was most successful because it
depicts the comfort level of football players after wearing Adidas shoes and
there was no any type of harm to feet at the time of playing .In this modern
era lots of kids going toward these types of games it might be the reason why
this post was so popular.
Nike also share a happiness of athletes after
wearing the shoes of their brand .it includes how they reach to the target
within time after wearing this.
Wednesday, 14 March 2018
Content marketing idea of Puma and Reebok
Blog post 5: Content marketing idea
By
Gurpreet Singh Sekhon
This is my
idea for marketing of puma.
As puma is
currently promoting itself through the famous Hollywood celebrity Salena Gomez.
An online quiz game can be organized about the health, fitness and sports. The
winner will get a chance to meet Salena Gomez.
Quiz will be
held online on any of the social pages of puma. Winners of the quiz then be
moved toward a lucky draw and a selected lucky contestant in the end will hold
a chance to meet Salena Gomez.
Th target
audience is both youth and adults as everyone want to meet a Hollywood
celebrity. Between the age group of 17-30 near about will be
interested to take part in the activity. To participate and get results
everyone has to like the official page of puma.
Fan page of both brands
Blog post 4: Fan Pages
By Gurpreet Singh Sekhon
This is fan
page of puma on Instagram by the name of puma sports it has 1302 followers and
100 posts. https://www.instagram.com/puma__sport/
On Facebook
also there is fan page named puma football. This page has 2,681,409 likes. Link
to the page is https://www.facebook.com/PumaFootball/
Reebok has
fan page on Instagram named as reebokclassics link to the page is https://www.instagram.com/reebokclassics/ page has photos of all the models of
the shoes and also people wearing reebok gear.
Same page
reebok classics also exists on Facebook but contains different content.
Link to the
page is https://www.facebook.com/ReebokClassicCanada/?ref=br_rs&brand_redir=649068958446867
Youtube Comparison of Puma and Reebok
Blog Post 3: YouTube page comparison of both
brands.
By Gurpreet Singh Sekhon
How often they post?
Puma joined YouTube
on 8 oct 2005. it has 288k subscribers and 181,240,007 views. It uploaded 2951
video until now. Recently it posted its last video 2 days ago. Usually puma
posts 2-3 videos every week.
Reebok
joined YouTube on 23 September 2005. It has 116 k subscribers and 35,566,785
views. It uploaded 291 videos till now which are very less than that of puma.
Recent video was uploaded two days ago. It uploaded most of the videos last
year before it there was not much to see. But now reebok is very content in
providing new content to its viewers.
What
kind of content each brand post?
Puma post
mostly fashion related videos. Very less of sports content is there on the
YouTube channel of puma. Most of the videos contain Salena Gomez as a model
recently.
Reebok like
to post some sports related stuff on the channel like playing athletes and
sports events.
Most successful recent posts.
Most famous
video posted by puma was football related short video only of 45 sec. it was watched
5.8 million times. Video contains some random guys showing some football
skills. Link to video is given below
photo
coming to
reebok most successful post was a video of a new fiber that is invented to make
shoes more comfortable and flexible. The video was watched 1.7 million times.
Main reason behind the video being so famous was the new technology that was
recently used in the market because everyone wanted to know about it. Below is
the link to the video.
Twitter page comparison of Puma and Reebok
Blog post 2: comparison of twitter page of puma
and reebok.
By Gurpreet Singh Sekhon
How often each brand posts?
Twitter page
of puma contains 64.8 k tweets, 1.58 M followers, 4340 likes. Puma is
moderately active on twitter it tweets every 5-10 days.
Twitter page
of puma contains 35.6 k tweets, 746 k followers, 14.4 k likes. The page is very
active on twitter it almost tweet something daily.
Kind of content each page posts.
both of the
pages are tweeting sports related content. Reebok mostly tweets the photos of
athletes working out and sports celebrities wearing sports gears.
Whereas puma
tweets most of the videos related to Hollywood icons wearing puma shoes and
clothes. Most of the videos have Salena Gomez as a model in the videos tweeted.
Hashtags used by either brand.
#sports,
#fitness, #NewLevels , #BeMoreHuman ,#Health, #ClassicLeather.
Most successful tweet of both pages
and why were they famous.
Most
successful tweet for reebok was a photo of women siting in weird pose in front
of a mirror. That photo got 1.2 k likes and 474 retweets. This tweet was most
successful because it was different from others it was creative.
Most
successful tweet of puma was a photo of a pair of shoes just arrived in the
market at that time the photo was tweeted on 7 December 2017. It got 847 likes
and 236 retweets. This tweet was so much famous because of the new trend of
shoes that arrived in the market.
Facebook comparison of Puma and Reebok
Blog post 1: comparison of Facebook page of Puma
and Reebok
By Gurpreet Singh Sekhon
How
often each brand post?
Facebook
page of puma contains of 19,300,41 followers. 19,113,235 people like this page.
Puma is moderately active on Facebook as they post new photos and videos every
8-10 days. It means that they are trying their best to connect themselves to
the customers.
Reebok is
followed by 8,611,978 people and total 8,613,193 people like the page of
reebok. Reebok is very active on Facebook they post new content every 3-5 days.
Mostly they post yoga videos and sports content.
Does both brands use 50 50 rule?
Yes, puma
follows 50 50 rule as is listen and reply to every problem of the customers in
the comments section and also try to solve it. They also accept new suggestions
from customers for the betterment of the products. Following is an image from
the Facebook page of puma helping the customers.
Talking
about reebok 50 50 rule cannot be verified through Facebook because not a lot
of people like to comment or like the posts on the wall of reebok.
Keywords used by both brands.
Keywords
used by both pages are shoes,
running, sports, fitness, health, comfort.
Most successful post of both pages.
Most successful
post of puma is video in which Salena Gomez is posing in a pair of puma shoes
this post got 1.3 k likes and 234 shares. This post was successful because of a
big celebrity otherwise it has nothing more special this one was also same as
previous ones.
Most
successful post for reebok was also a video posted on 20 July 2017 with 7.7 k
likes, 1 million views and 6394 shares. Video was successful because it was
made in a little funny way.
Tuesday, 13 March 2018
Under Armour and Vans Content marketing idea
Blog post 5
Content marketing idea
As vans mostly post skateboarding videos we can organize a skateboarding
event and invite professional skateboarder to the event. We can organize games
over there and provide some prizes and a trip to foreign.
Fan pages of Under Armour and Vans
Blog post 4
Fan pages
There is page on face book named
vans off the wall. It has 21000 likes and 22000 followers. They also post
photos of vans shoe’s photos. Follow is the link to the page.
There is a fan page on facebook named under Armour outlet. Below is the
link to the page.
Under Armour and Vans YouTube comparison
Blog post 3
How often each brand post?
Vans joined YouTube channel on sept 14, 2006. The channel contains
335,375 subscribers. It posted 2241 videos until it joined YouTube. it posts
2-3 videos every week.
Under Armour joined YouTube on 3 march 2006. It has 163,658 subscribers.
It post 510 videos until it joined YouTube. The posts are not that much regular
they post 3-4 videos every month.
What kind of content they post?
Vans mostly posts videos of street guys performing stunts wearing vans
shoes. They mostly posts videos of skateboarders and cycle stuntman. Also
sometime they post surfing videos. The videos are usually short not that much
long.
Under Armour usually post videos related to sports stuff. Length of
videos is usually near about 1 to 1:30 minutes. Most of the videos are related
to events and sports. Also some new products are shown by under armour on their
channel.
Most successful posts on YouTube.
There is video posted by under Armour on YouTube about two weeks ago
which got near about 5 million views. The video was a motivational video
showing a person running through jungles. The video was very successful because
it crossed 5 million in a very short time. Given below is the link to the
video.
Most successful video posted by vans is a video in which random pictures
are collected together. The video got 1 million likes. This is hard to say what
is the reason behind so much likes is. Below is the link to video.
Under Armour and Vans Twitter comparison
Blog post 2
Twitter comparison of both brands.
How often they post?
Twitter page of vans have 1.3 million followers and 19.4 k like which is
quite impressive. They are very consistent with their tweets on twitter they
tweet regularly.
Under Armour has 969 k followers on its twitter page and 11.1 k likes.
They are also very well active on twitter as they also post daily new tweets.
What kind of
content they post?
vans mostly tweet photos of shoes only and they also post tweets of random peoples doing skateboarding
in streets. We can also say that they try to relate their product with street
fashion.
Under Armour are very professional about their tweets. They mostly tweet
photos of athletes wearing under Armour stuff. Also they tweet some on the
videos and photos of sports event.
Hashtag used in both pages?
#sports, #fitness, #streetfashion, #gym, #running, #weDid,
#unleashChaos.
Most successful post on twitter?
Most liked tweet of vans on twitter was photo of a pair of shoes. Reason
behind the success of the post was new launch of that model. First time vans
were providing custom shoes.
Most liked tweet of under Armour was a video of some sports event
practice this is some kind of record set by them. The video holds 546 likes and
197 retweets.
Facebook page comparison of both brands.
How often each brand posts?
Facebook page of under Armour is liked by 9,640,558 people and 9,640,875 follows this. The page is very well active on Facebook. They post new photos and videos every 2-3 days. They are very well connected to their audience.
Coming towards vans the Facebook page contains 17,799,299 likes and 17,798,202 followers. They are not that much active on Facebook they usually post very less like one post in 8-10 days.
What type of content each page posts?
Under Armour mostly post photos and videos of athletes wearing the gears of under Armour. They don’t post specific photos of the stuff or fashionable thing.
Figure 1 screenshot of a post from Facebook page of under armour
Vans facebook page mostly photos of skateboarders and street fashion. Most of the photo contain only pair of shoes. They don’t post any photo of athletes and other celebrities.
Keywords used in post
Keyword used by both brands are Health, fitness, street fashion, sports, skateboarding, running, comfort, style.
Most successful post of both brands.
Most successful post of vans is a photo of guy holding a skateboard. This post got almost 1k likes and 37 shares. This photo got so much likes because I think this photo contains a guy holding a skateboard. The main reason for it is street fashion.
Most famous post of under Armour is a photo of Olympic event. It got 1.4 k like and 69 shares. This post was so famous because it was a huge event that everyone like to watch.
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